Global Business Assignment

Portfolio Brief

Please include the following in the portfolio;

A.  Individual Notes 1(400words)

Conduct an online research on The European Union(EU). What are the pros and cons of the EU?

B.  Individual Notes 2(1,600words)

Critically discuss the reasons why Multinational Corporations (MNC) internationalize and the typical challenges they encounter.

C.  Individual Report (1,200words)

Select an MNC and analyze how the company could enter an international market that it does not have a presence. The report should cover the following:

1. Introduction

2. Analysis of domestic market

3. Strategy to internationalize

4. Mode of entry, challenges it may find in the country and possible solutions

5. Leadership qualities that supports the market entry.

6. Conclusion

D.  Individual Reflective Essay (800words)

Briefly summarize what you have learned from this module and how you review your own entrepreneurial qualities (show evidence of a self-assessment exercise).

Learning Outcomes:

●                    Critically analyse how global business and globalisation impacts on the way companies develop, organize and operate.

●                    Appraise the entrepreneurial and leadership qualities of the global leader.