Lecturer Name:

Paul Blunnie

Subject:

Level 9 – 21st Century Trends

Assignment Title

An assessment of the Research Pipeline of a Pharmaceutical Company

The learning outcomes for this module are as follows,

1.        Critically assess and appraise the Product Innovation dynamic used by a pharmaceutical company to drive business success in its business today

2.        Evaluate the key factors that underpin the successful management of a pharmaceutical company’s research ,

development and commercialization activities.

3.        Review the technology platforms for a number of pharma innovative products and evaluate a range of those platform technologies

4.        Analyse and recommend  a commercialization strategy for the 4 products presented.

Assignment Format : Typed submission on Turnitin                                                          100%